“The appropriate response for horrible ideas is a better idea.”
Lt. General Silveria’s speech at the US Airforce Academy made the social media rounds yesterday. Take a few minutes to watch it.
Just a few things that I want to draw your attention to–
- Looks like it was a quickly assembled gathering, giving it an air that something important was going to happen, like a sudden huddle in a conference room — that’s an easy technique to make a one-off message memorable
- If Silveria has prepared notes, he doesn’t need to check them much; he knows exactly what he’s going to say — the vision is clear in his head
- The first power move is to gather his staff around the audience, and he names them
- The second is to tell everyone to record his key point (“take out your phones”), which is a powerful way of saying, “go ahead, put this on social media, discuss what I’m saying because I stand behind it.”
Perhaps most importantly, notice that you could have this impact too.
Sure you can: this is not some huge stadium sized speech with handlers, writers, spotlights, and media — the stuff you normally associate with strong leadership but can’t reproduce in a conference room seating twelve. This is a normal person, which makes him more credible, who’s driven by a clear belief in the value of diversity and simply added a few dramatic flairs to unequivocally declare his vision for the USAFA.
You can do all that too.